How to become a social media manager

What does a social media manager do?

Social media managers' responsibilities typically include:

• Creating, curating, and managing content for clients
• Staying current on the various social media platforms
• Engaging with the audience by responding to comments, posting content, encouraging interaction, and dealing with negative online posts
• Developing the overarching strategy for the brand and creating brand consistency across platforms
• Setting up social media marketing campaigns, analyzing campaign results, and adjusting the campaigns to maximize results

You can find work as a social media manager in a wide range of industries. For example, you can work for a digital marketing agency, in a corporate setting, or as a freelancer. According to the Bureau of Labor Statistics (BLS), social media managers (categorized by the BLS as public relations specialists) earned a median salary of $66,750 as of May 2023.

Steps to become a social media manager

The field of social media management does not have strict education or certification requirements like many other industries. Some professionals may find success as social media managers by building their own platforms and making a name for themselves without any formal education. To stand out from the competition and maximize your chances of landing a social media manager position, however, investing in your education and gaining practical experience are key. Below are five steps to consider:

Step 1: Earn a relevant degree or get training

A degree in marketing, journalism, communications, or a related field can provide a strong foundation for a career in social media management. These programs help you build skills essential for success in this role, including communication, digital marketing, and strategic thinking.

Alternatively, you could consider completing online courses that teach digital marketing fundamentals. The good news is that you can find high-quality training in social media management without taking the traditional route of completing a four-year bachelor's degree program.

Step 2: Find an internship

An internship may provide practical and hands-on experience in social media marketing. Look for opportunities with marketing agencies, startups, or small businesses. In an internship, you may work on actual campaigns, learn about different social media platforms, and develop your understanding of brand voice and audience engagement.

Some benefits of internships can include:

• Learning from experienced social media professionals
• Gaining experience working with popular platforms like Instagram, Facebook, and LinkedIn
• Developing your portfolio by showcasing successful campaigns you helped create

Step 3: Build a strong online presence

A critical step to becoming a successful social media manager is establishing your presence online. Create and maintain professional social media accounts where you share industry insights, create content, and highlight successful campaigns you set up for clients. Demonstrating your expertise through your own channels can help you stand out to potential employers.

Tips for building your online presence include:

• Sharing articles, videos, and content related to social media trends
• Engaging with industry leaders and participating in relevant discussions
• Using platforms like LinkedIn to network and showcase your knowledge

Step 4: Pursue entry-level positions

You will most likely start your career as a social media manager in an entry-level position. Look for positions such as a social media associate, content creator, or digital marketing assistant.

Starting your career in a position where you assist and learn from a social media manager can provide you with valuable experience in creating content, managing social accounts, and analyzing performance metrics. This type of position can provide you with a solid foundation for your future career as a social media manager.

Step 5: Obtain certificates to stay current

Certificates can boost your credibility and showcase your skills. Consider the MIT Sloan School of Management's Social Media Strategy Certificate.

You can also continue your learning throughout your career by attending webinars, taking online courses, and following social media thought leaders to stay updated. Social media is constantly evolving, so ongoing professional development is essential.

Get started on edX

Ready to be a social media manager? Explore edX's digital marketing and social media courses and certifications to gain social media management skills. Explore digital marketing courses.